Project Overview
Vegas Unstripped
Vegas Unstripped’s previous website was clunky and hard to navigate. I gave it a much needed face-lift and garnered massive success.
Challenge
Vegas Unstripped didn’t have a clear brand, so I had to design that in addition to having a clear layout. I wanted to make sure that the info and call to actions were all clearly laid out for maximum success.
The Process
I took inspiration from the festival posters of previous years to create a color guide that was both eye-catching and ADA compliant. I combed through the previous website and chose the most important elements to include in the new website. I also wanted the first page to include as much clear information as was possible to make it very user friendly. Call to actions were very clear and presented throughout.
The Result
For the Vegas Unstripped website, I spearheaded a comprehensive revamp to create a more cohesive and visually engaging online presence. By improving usability and aligning the design with the event’s unique, vibrant identity, the website attracted increased traffic and generated higher ticket sales. Attendees praised the redesign, noting its clarity and appeal, which enhanced their overall experience and contributed to the event’s success. The updated site not only reflected the spirit of Vegas Unstripped but also played a key role in driving attendance and fostering excitement for the event.
