Project Overview
Atlas Obscura
I partnered with Atlas Obscura to create paid ads and a festival lineup that aligned with their ethos.
Challenge
Paid ads need to be clear above all else, but they can’t be boring either. Clarity was the biggest emphasis for this festival that was heavy on experimentation and celestial bodies.
The Process
This festival was taking place during an eclipse, so I compiled images of celestial bodies and created color guides that resonated. I also researched festival lineup posters that I enjoyed to get an insight into layout.
The Result
This artwork garnered a huge reach and was well-received by stakeholders and consumers alike. This increased sales and engagement for the festival itself.
