Project Overview
Lemon Tree Cafe
Lemon Tree Cafe is a cute coffee shop that had a noticeably hard time on social media when it came to static images. I created a social media brand guide to help increase engagement and provide a cleaner look.
Challenge
Though Lemon Tree’s social media did best with reels, feedback from the social media team noted that they simply didn’t have the manpower to strictly produce video content. I wanted to design cute and inviting templates that could be used to fill in between reels, and I enhanced their static images to be more eye-catching.
The Process
I researched the social media accounts of other coffee shops that had that similar cute and inviting theme that Lemon Tree aims for. This helped me expand their current branding to include more colors and typefaces that are specially made for their social media.
The Result
For Lemon Tree Cafe, I created a comprehensive social media branding guide designed to enhance engagement with static images and appeal to a younger demographic. The guide streamlined their visual identity, making it more cohesive and relatable for a wider, trend-driven audience. As a result, Lemon Tree Cafe saw a notable increase in social media engagement, with a boost in interactions from younger followers and a more vibrant, approachable online presence. The new branding direction helped elevate their digital presence, strengthening their connection with the target demographic and contributing to greater brand awareness.
