Project Overview
138 Restaurant
138 Restaurant specialized in delicious dry-aged meats, but was often restricted because of its unusual location. I worked on print materials that would be sent out to advertise and gain customers.
Challenge
We needed designs that were eye-catching but also emphasize the quality of the restaurant. These print materials would be mailed out, and passed around, so they needed to stand out from the rest. They needed to highlight the specials but also communicate clearly.
The Process
I researched the branding of other notable steakhouses to gain insight on how to advertise specials effectively. I used the professional photography that was shot at the restaurant and added elements to grab customers’ attention.
The Result
For 138 Restaurant, I designed a series of print materials to promote their brunch and happy hour offerings, focusing on visually appealing, clear messaging that captured the essence of their unique dining experience. These materials were distributed both in-store and at local venues to raise awareness. As a result, the campaign contributed to a 20% increase in brunch and happy hour attendance, with a notable influx of new customers. The materials helped effectively communicate the brand's atmosphere, driving more foot traffic and expanding the restaurant's audience.
