Project Overview
Evel Pie
Evel Pie is an homage to the daredevil himself. A beloved late-night spot that has a cool, dive-bar edge. I redesign their menu to be more effective and visually appealing.
Challenge
Evel Pie is a destination spot for those visiting Fremont Street. They have a full menu that was overlooked because their previous design was overwhelming and lacked clarity. We wanted to meld their punk aesthetics with a clear vision to enhance sales and elevate their branding.
The Process
I took inspiration from Evel Knievel and the decor they had inside the restaurant already, incorporating Americana and punk themes into the typefaces.
The Result
For Evel Pie, I redesigned their menu to enhance both clarity and brand consistency, ensuring that the layout was easy to navigate while reinforcing their unique, playful brand identity. The updated design streamlined the customer experience, making it easier to highlight popular items and daily specials. These changes not only improved customer satisfaction but also contributed to a noticeable 10% increase in sales, as guests were more engaged and able to quickly make decisions. The menu redesign played a significant role in elevating the brand's overall image, strengthening Evel Pie’s position as a standout in the local dining scene.
